Ideal

Founded in 1907 by the inventors of the Teddy bear, the Ideal Toy Company was most successful during the 1960s and 1970s when it produced many popular toys and board games. A line of action figures and toys were exceptionally popular and profitable for the company.

The Ideal brand was purchased by a succession of companies including CBS Toys, Viewmaster, and finally Tyco, and was retired in the mid-1980s. Despite this, many companies including Hasbro, Mattel, and Milton Bradley are still producing Ideal's toys and games worldwide but they are released under different brands.

Ideal produced two Star Trek-related products:
 * The Star Trek Game
 * The Pocket Flix Movie Viewer with Star Trek cassette

The company also marketed Galoob's Star Trek Micro Machines line in Europe with the Ideal brand printed on them.