Edsel

The Edsel was a car produced by the Ford Motor Company in the late 1950s. The brand was a complete commercial failure, leading the term Edsel to become synonomous with failed product or lemon.

In 1996, Henry Starling, the possesser of a 29th century timeship (the Aeon), and owner of Chronowerx Industries, satirically suggested that the computer chip designed for the pending HyperPro PC be deemed inferior and the computer should be renamed "Edsel". 

The term was also used in 2375 by Tom Paris, a 20th century automobile enthusiast, who used it to describe a quantum slipstream drive constructed by the crew of the USS Voyager, when he discovered major design flaws. 

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Edsel